CMA Video have worked with Birmingham based Wilco Manufacturing Ltd to create an interactive exhibition stand for a forthcoming trade show that the components manufacturer will be attending at the NEC.
Wilco have a 12 foot by 12 foot exhibition stand which will have company display banners and marketing materials all featuring their QR Code linked videos. The company commissioned CMA Video to create two short videos that demonstrate the process of how a component is created from design to actual manufacturing and also an overview video of the business demonstrating the scale and capacity of the company.
Visitors to the stand at the NEC exhibition will then be able to scan the QR Codes on their smartphones and watch the videos on their devices. They will also be able to take marketing material with the QR Codes on away with them in order that they can watch the videos away from the exhibition back at the office.
The combination of the QR Codes and video makes for an innovative and engaging way to present the company where customers can either watch the videos there and then or away from the stand at their leisure. Most importantly the video allows Wilco Manufacturing to present their business in an engaging and dynamic way and bring to life the capabilities, scope and scale of the business and what they do.
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