Car dealership group, Lookers Vauxhall commissioned CMA Video to create an animation video to promote their corporate partners discount offers. Aimed at the B2B market, Lookers chose an animation video to present their key messages as a sales tool which they are distributing through their website, social media and emails. Offline marketing materials including leaflets with QR codes have also been utilised to promote the animation video.
Working in After Effects, the CMA Video team created the animation video after storyboarding the project with Lookers and using assets provided by Vauxhall including images of the Vauxhall Adam and the Vauxhall Corsa.
Creating the video involved motion graphics work and working with a voiceover artist as well as script writing for the voiceover script.
Despite the simple messages and animation, video is an ideal medium to communicate the key features of the Partners offer and it enables the right message to be communicated every time to potential customers. To watch the full video click on the video above
For more information about CMA Video’s animation video production contact us here.