We are delighted to announce that our digital marketing service has taken on a new client project in the form of National Express and the West Midlands Combined Authority. The joint project to promote accessible transport in the West Midlands region will be planned by our digital marketing team across the social media platforms of the two organisations.
The campaign comes after our video production team created a driver awareness and training DVD for National Express bus drivers to help them improve the experience of passengers with a disability. For the DVD we filmed several case studies of passengers giving details of their experiences on buses in the West Midlands ranging from visually impaired passengers to users with wheelchairs and also passengers with dementia. While the DVD has been used extensively to train the bus drivers across the region, the digital marketing campaign is now being implemented to promote the work that the jointly funded project has undertaken.
Using the slogan ‘Making Transport Accessible For All’, the digital marketing remit is to show bus users of all abilities the great strides that are being taken to make transport a safer, more comfortable and accessible environment. The original videos and case studies that we created can be seen on the Network West Midlands website with the partner organisations of National Express, West Midlands Combined Authority (WMCA), Transport for West Midlands (TfWM) and Network West Midlands.
CMA Video’s Digital Insight Activation Manager, Leon Deakin said:
“This is fantastic for our digital marketing team to be working with the respective departments at all of the partner organisations. We are looking forward to working closely with them to get the ‘Making Transport Accessible For All’ message out as far and wide as possible and we have a very thorough campaign plan to achieve that. Due to the fact that we created the video content, it means that we can create engaging video posts from our footage to create a truly involved and informative digital marketing campaign.”
The campaign is set to run over the summer and the intention is that it will also engage with disability groups and partner organisations of the four delivery partners. The ambition being that all external stakeholders in this initiative are aware of the campaign.