Digital Marketing Strategy
Good content gets you noticed. Great content engages with your audience. The most effective content starts a conversation, creates brand loyalty and turns your audience into brand ambassadors
We believe that video is one of the most engaging forms of content but it shouldn’t be the sole focus of your marketing plans and a digital marketing strategy. Our digital marketing service will look at your overall aims and objectives and align a plan and strategy based on what you want to achieve. This will often include video but should also feature other platforms and channels along with the best forms of content for your target audience. Video will feature heavily but may not necessarily be the only method of communication.
It’s all about relevant and engaging content so we’ll consider the best approach to talk to your audience. We’ll also look at the best way to distribute that content which ranges from frequency of distribution to channels and platforms and a programme of content creation to build up your content library and enhance your reputation and standing on YouTube and Google.
If required we’ll look at a content audit of where you are now and develop a content and distribution strategy for moving forward. Our creative campaign development can also help with specific initiatives and goal oriented campaigns. We’ll also work on the calls to action that you need to get your audience engaged and ensure that your digital marketing hits the spot.
Contact us to find your bespoke digital marketing strategy for pricing, plans and creative ideas.
Thinking about a digital marketing strategy? Call us today at 0121 260 6502 or Email us at firstname.lastname@example.org
Why create an amazing video, post it online and then nobody gets to see it?
Here at CMA Video we don’t just make great videos we can also make them great with the right planning, creativity and application. We can help you get the best out of your videos online with our video marketing and video optimisation team. This can be for existing videos that you aren’t getting any results from that we haven’t made for you or for the videos that we create for you. We’ll also look at different approaches for different channels taking into account viewing habits, audience profile and playback style and features.
For new and existing videos in your library we will optimise your videos for maximum effect and make them even more visible to Google. Our video optimisation service includes:
- Title your video for optimisation
- Tag your video with optimised keywords
- Create a video description that optimises your video
- Create a relevant thumbnail to maximise search and exposure
- Promote and boost your video to the relevant, targeted audience
- Position your videos on the right channels
- Adapt your videos for maximum viewing engagement
- Targeted online advertising campaigns
- Monitor your YouTube viewing metrics and tell you who is watching your video, for how long and how they are finding it
YouTube offers huge SEO benefits to your website if it’s used in the correct way which is what our video optimisation service will do for your videos. But there are other platforms to consider too, if you’re looking at a social media campaign then Facebook offers extraordinary benefits along with the likes of Instagram and Twitter. Our video marketing team will assess if these channels are right for you to achieve your aims and objectives and work with you to distribute your videos accordingly.