Attraction Marketing Video Production for Merlin Group – Sea Life Birmingham
CMA Video filmed and tracked the entire journey of the penguin exhibit at the Sea Life Centre in Birmingham from the initial plans being created to the demolition and construction of the penguin enclosure and right up to the arrival of the 12 Gentoo penguins in Birmingham. A series of videos were created featuring many different aspects of the project with behind the scenes footage of key milestones along the way and interviews with the relevant stakeholders in the project too. This video is a time lapse video project that was undertaken to show how the section of the Sea Life Centre in Brindley Place was transformed into a frozen habitat for the penguins complete with underwater viewing window and ice themed sculpting of the walls and floor. The time lapse element of the video shows how it developed over the days, weeks and months of the project and also incorporates facts and stats as well updates from the builders themselves.