CMA Video has worked with start up company, Redbrick Bills to produce an animated video that explains their service to their target market. Aimed at the student market, the service helps students to divide and allocate the payments for their household bills without having to look at each of the services individually such as gas, electric, broadband etc.
Focusing initially on the Birmingham student market which has over 65,000 students at the city’s five universities, the service is a simple to use scheme which allows for better financial management for housemates in private student accommodation. The animated video is being used to promote the service on the Redbrick Bills website to the target audience as well as being used across all of the digital channels that Redbrick engage in. In addition to the video above, a modified Instagram animation video has also been produced by our editing team to target the users of that channel as well as on the Redbrick Bills website, Facebook and YouTube amongst others.