Cinema Advert Production
This cinema advert for the Sea Life Centre in Manchester’s Trafford Centre was shot over a two day period and featured two models provided by Alan Sharman Agency – both models had previously featured in our Sea Life Centre Birmingham cinema campaign. The advert is designed to show the interactive elements of the attraction where children can get up close to the creatures in the centre. The cinema campaign ran over the summer months before all family movies in cinemas in the north west. The final splash screen features the Moshi Monsters ad campaign that Sea Life Centre were running nationally during the school holidays and the CMA Video animation team added to the static screen by animating elements of the screen. The music was sourced by CMA Video while the voiceover was provided by Moshi Monsters. All offical BBFC certification, CAA approval and official clearances were managed by the management team at CMA Video.
This advert was subsequently used by the Sea Life Centre for a TV campaign on Sky TV and again, CMA Video’s management team managed the process of approval and submission with the TV authorities to get the advert fit for airing on TV.