The National Association of Funeral Directors (NAFD) commissioned CMA Video to create two promotional videos for the organisation. This video is aimed funeral directors to attract them to join the association and features interviews with the head of the NAFD, Alan Slater as well as key members of the association. Filmed by CMA Video at the NAFD headquarters in Solihull the video also features footage shot by the BBC for a recent news article on BBC Midlands Today. Our production team liaised directly with the BBC at the Mailbox studios to get the footage and use it in the final video. The second video was aimed at the general public and focused on what service standards someone can expect when they use a member of the National Association of Funeral Directors. For both videos, our production team contributed to the storyboarding of each video as well as the content as it had to be tailored to the respective audiences on each occasion.