Video Marketing Strategy
We can help you get the best out of your videos online with our video marketing and video optimisation team. This can be for existing videos that you aren’t getting any results from that we haven’t made for you or for the videos that we create for you.
Here at CMA Video we don’t just make great videos we can also make them great with the right planning, creativity and application.
We’ll look at your aims and objectives and decide on the best content that your audience will respond to. It’s all about relevant and engaging content so we’ll consider the best approach to talk to your audience. We’ll also look at the best way to distribute that content which ranges from frequency of distribution to channels and platforms and a programme of content creation to build up your video content library and enhance your reputation and standing on YouTube and Google.
We’ll also look at different approaches for different channels taking into account viewing habits, audience profile and playback style and features.
We’ll work on the calls to action that you need to get your audience engaged and ensure that your video marketing hits the spot.
For new and existing videos in your library we will optimise your videos for maximum effect and make them even more visible to Google. Our video optimisation service includes:
- Title your video for optimisation
- Tag your video with optimised keywords
- Create a video description that optimises your video
- Create a relevant thumbnail to maximise search and exposure
- Promote and boost your video to the relevant, targeted audience
- Position your videos on the right channels
- Adapt your videos for maximum viewing engagement
- Targeted online advertising campaigns
- Monitor your YouTube viewing metrics and tell you who is watching your video, for how long and how they are finding it
YouTube offers huge SEO benefits to your website if it’s used in the correct way which is what our video optimisation service will do for your videos. But there are other platforms to consider too, if you’re looking at a social media campaign then Facebook offers extraordinary benefits too along with the likes of Instagram and Twitter. Our video marketing team will assess if these channels are right for you to achieve your aims and objectives and work with you to distribute your videos accordingly.